Photograph of Hamm's Bear float in St. Paul Winter Carnival Parade

Hamm's Beer float in St. Paul Winter Carnival Parade

St. Paul Winter Carnival Parade, 1957, featuring the Hamm’s Beer float with the Hamm’s bear, squirrels, and duck. From the St. Paul Winter Carnival Photograph Collection, Minnesota Historical Society, St. Paul.

Photograph of “Hamm’s Good Cheer” holiday promotional sign featuring the Hamm’s bear, little bear, and squirrel, mid-to-late 1950s.

Hamm's Beer promotional sign

“Hamm’s Good Cheer” holiday promotional sign featuring the Hamm’s bear, little bear, and squirrel, mid-to-late 1950s.

Photograph of Hamm’s Beer needle case

Hamm’s Beer needle case

Plastic needle case advertising Hamm's Beer, ca. 1950s.

Photograph of a placemat advertising Hamm’s Beer

Placemat advertising Hamm’s Beer

White paper placemat with scalloped edges advertising Hamm's Beer, ca. 1950s.

Still image of a Hamm's TV commercial showing the Hamm's bear and little bear, early 1950s.

Hamm’s bear and little bear

Still image of a Hamm's TV commercial showing the Hamm's bear and little bear, early 1950s.

Still image of a Hamm's TV commercial showing the Hamm's bear playing baseball, early 1950s.

Still image of a Hamm's TV commercial

Still image of a Hamm's TV commercial showing the Hamm's bear playing baseball, early 1950s.

Photograph of Theodore Hamm Brewing Company, 681 East Minnehaha Avenue, St. Paul, 1880.

Theodore Hamm Brewing Company

Theodore Hamm Brewing Company, 681 East Minnehaha Avenue, St. Paul, 1880.

Drawing of Theodore Hamm by Nicholas Brewer, 1880

Theodore Hamm

Drawing of Theodore Hamm by Nicholas Richard Brewer, 1880.

Photograph of Hamm's Beer bank and calendar, ca. 1960

Hamm's Beer bank and calendar

Plastic Hamm's Beer promotional bank and calendar, ca. 1960.

Wheaties

The Washburn-Crosby Company first developed Wheaties in the early 1920s and introduced the product to consumers in 1924. Over time, the breakfast cereal changed the milling industry even as it helped to transform American breakfasts.

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