The Washburn Crosby Company first developed Wheaties in the early 1920s and introduced the product to consumers in 1924. Over time, the breakfast cereal changed the milling industry even as it helped to transform American breakfasts.
Wheaties box featuring athlete and Olympic gold medalist Jim Thorpe, 2001. Thorpe (1887–1953) was a member of the Sauk and Meskwaki (Sac and Fox) Nation.