Jack Armstrong sound recording (and advertisement for Wheaties cereal), 1973.

Window display featuring Wheaties, ca. 1930s.

Wheaties advertising, ca. 1930s.

The WCCO Wheaties Quartet, which performed the “Gold Medal Fast Freight” radio program in the 1930s.

Wheaties cereal advertising, ca. 1925.

Erickson’s (Moorhead) Brewery. Photograph, 1876–ca. 1895. From the Moorhead Daily News, November 21, 1933 (“Special Jubilee” issue, section 1, page 4).

Erickson’s (Moorhead) Brewery. Engraving, ca. 1883. From The Valley of the Red River of the North: A Pamphlet (Cleveland: Moorhead Board of Trade, 1883): 43.

John Erickson, owner of Moorhead Brewery, ca. 1883. Photograph by O. E. Flaten. From the Flaten/Wange Collection, Clay County Historical and Cultural Society.

Card advertising Ole Alesen’s Brewery in Moorhead, 1900. From the Fargo and Moorhead Directory―1900 (St. Paul: Pettibone Directory, 1900), 222.