What good is a state flag? According to flag expert Lee Herold of Rochester, Minnesota, a good flag creates a distinctive brand. Ideally, Minnesota’s flag should also create unity, representing our state’s values everywhere it flies. But this has not always been the case. The people of Minnesota have altered their state flag’s design in the past to meet changing needs. They continued to do so in 2023, when public input informed a redesign commission’s choice for a new flag.