Wild rice is a food of great historical, spiritual, and cultural importance for Ojibwe people. After colonization disrupted their traditional food system, however, they could no longer depend on stores of wild rice for food all year round. In the late 1950s and early 1960s, this traditional staple was appropriated by white entrepreneurs and marketed as a gourmet commodity. Native and non-Native people alike began to harvest rice to sell it for cash, threatening the health of the natural stands of the crop. This lucrative market paved the way for domestication of the plant, and farmers began cultivating it in paddies in the late 1960s. In the twenty-first century, many Ojibwe and other Native people are fighting to sustain the hand-harvested wild rice tradition and to protect wild rice beds.