Color image of Peanut Blossom Cookies, Senior Winning Grand National Recipe, 1957.

Peanut Blossom Cookies

Peanut Blossom Cookies. Winning senior grand national recipe, 1957.

Black and white photograph of Beatrice Ojakangas from Duluth, MN and Ronald Reagan at the Bake-Off in Los Angeles, 1957.

Beatrice Ojakangas and Ronald Reagan at the Bake-Off

Beatrice Ojakangas from Duluth, MN and Ronald Reagan at the Bake-Off in Los Angeles, 1957.

Black and white photograph of a breakfast for Pillsbury Bake-Off contestants, Los Angeles, 1957.

Breakfast for Pillsbury Bake-Off contestants

Breakfast for Pillsbury Bake-Off contestants, Los Angeles, 1957.

Black and white photograph of the Duchess of Windsor, the former Wallis Simpson, and Philip Pillsbury sample the grand prize winning orange kiss-me-cake cake, 1951.

Lily Wuebel shares cake with the Duchess of Windsor and Philip Pillsbury

The Duchess of Windsor (Wallis Simpson) and Philip Pillsbury sample Lily Wuebel's grand-prize-winning entry, orange kiss-me cake, in 1951.

Black and white photograph from the Grand National Bake-Off at the Waldorf Astoria, New York, 1950. Left to right: Art Linkletter, contestant, Duchess of Windsor (the former Wallis Simpson), Philip Pillsbury.

Art Linkletter, a contestant, the Duchess of Windsor, and Philip Pillsbury at the 1950 Pillsbury Bake-Off

Pillsbury Mills, Incorporated, CBS Photo, Grand National Bake-Off at the Waldorf Astoria, New York, 1950. Left to right: Art Linkletter, contestant, Duchess of Windsor (Wallis Simpson), Philip Pillsbury.

Black and white photograph of Philip Pillsbury, Eleanor Roosevelt, and Art Linkletter sampling Theodora Smafield’s winning recipe, 1949.

Philip Pillsbury, Eleanor Roosevelt, and Art Linkletter sample Theodora Smafield’s winning recipe

Philip Pillsbury, Eleanor Roosevelt, and Art Linkletter sample Theodora Smafield’s winning recipe, 1949.

Bake-Off Entry Form, 1949

Bake-Off entry form

Bake-Off entry form, 1949.

Black and white photograph of Grand Prize Bake-Off Winner, Theodora Smafield, 1949.

Grand prize Bake-Off winner Theodora Smafield

Grand prize Bake-Off winner Theodora Smafield, 1949.

Black and white photograph of the first Pillsbury Bake-Off in New York City at the Waldorf-Astoria Hotel, 1949.

The first Pillsbury Bake-Off in New York City

The first Pillsbury Bake-Off in New York City at the Waldorf-Astoria Hotel, 1949.

Pillsbury Bake-Off Contest

In 1949, the Pillsbury Company in Minneapolis celebrated its eightieth anniversary. To promote Pillsbury’s Best Family Flour, it created the Grand National Recipe and Baking Contest, later named the Bake-Off, to discover the country’s best amateur bakers and recipes. The winning recipes were placed in Pillsbury flour bags as an incentive for consumers to purchase one of Pillsbury’s premier products.

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