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: "Camel Cash" advertisement issued by Camel brand cigarettes

"Camel Cash" advertisement issued by Camel brand cigarettes. The Joe Camel character was central to the charge that tobacco companies marketed their products to children—the state's claim in State of Minnesota V. Philip Morris.

Anti-smoking bumper sticker produced by the Community Prevention Coalition of Hennepin County

Anti-smoking bumper sticker produced by the anti-substance-abuse Community Prevention Coalition of Hennepin County, ca. 1993. The camel is an allusion to Joe Camel, a cartoon character used in marketing Camel cigarettes made by the R.J. Reynolds Tobacco Company.

"Camel Cash" catalog issued by Camel brand cigarettes

"Camel Cash" catalog issued by Camel brand cigarettes. The Joe Camel character was central to the charge that tobacco companies marketed their products to children—the state's claim in State of Minnesota V. Philip Morris.

Tobacco consumption in the United States, 1900–1995

Graph of total and per capita cigarette consumption in the United States, 1900–1995. Created by the US Department of Agriculture; public domain.

Button created by the Minnesota Smoke-Free Coalition

"Save Kids, Not Tobacco" button produced by the Minnesota Smoke-Free Coalition, ca. 1995–2009.

State of Minnesota et al. v. Philip Morris et al.

The State of Minnesota and the health insurance federation Blue Cross and Blue Shield brought a lawsuit against tobacco companies in 1994. The suit—State of Minnesota et al. v. Philip Morris et al.—ended the companies’ chain of legal victories and turned the tide in anti-tobacco efforts throughout the nation.