With its lavishly illustrated seed catalogs and store displays, Northrup, King and Company became a household name at the turn of the twentieth century. The company sold hardy, Northern-grown garden seed before expanding into Northern field seed and plant hybrids.
In 1878, businessmen Henry A. Bruns and Henry G. Finkle built the first steam-powered grain elevator in the Red River Valley. In its first harvest season, the elevator handled almost 250,000 bushels of wheat from more than 5,000 wagons.