Great Northern Railway "Snow Train" sign

This sign was attached to a float in the St. Paul Winter Carnival parade, ca. 1942. The image of the mountain goat was used extensively in advertising and equipment livery by the Great Northern. Mountain goats are plentiful at Glacier National Park, which was a site of great importance in the marketing of Great Northern passenger service. However, its use as a symbol by the Great Northern is said to have originated from former railroad president William Kenney. He employed one in the delivery of newspapers as a boy.