Business and Industry | Page 44

Burma-Shave shaving cream, box, and pamphlet

A nine-ounce aluminum tube of Burma-Shave shaving cream with lanolin, its box, and a pamphlet titled "The Art of Shaving." The box was made in St. Paul, Minnesota, by the Waldorf Paper Products Company between 1954 and 1957.

Burma-Shave

In the fall of 1925, a series of six signs advertising Burma-Shave, a new brushless shaving cream, appeared for the first time along highway 65 from Minneapolis to Albert Lea and on highway 61 to Red Wing. The signs began an advertising phenomenon using clever rhyming jingles that lasted into the 1960s, including: “Your shaving brush / has had its day, / so why not / shave the modern way / with Burma-Shave?”