Softasilk Cake Flour packaging, copyright ca. 1938. General Mills cake mixes used Softasilk Cake Flour. The flour addition caused their 1947 mix to be named “Ginger Cake,” not “Gingerbread.”
The front of Betty Crocker’s Pineapple Cake Mix. The box’s cake is decorated with light blue frosting and green and yellow candies. Collection of Tamaki Paenga Hira (Auckland War Memorial Museum), 2015.4.49. Gift of Mrs Yvonne Keesing.